Before you hire a Facebook ad agency to handle your campaign, consider what you should look for. The first thing to look for is the level of transparency. You should be able to see reports for every ad campaign and get regular updates. The Facebook ad agency should have case studies, testimonials, and references of previous clients. It’s also important to understand what to expect from the agency’s process.
In order to manage Facebook ad campaigns, the agency should use the Business Manager tool. This tool will allow agency representatives to access client accounts and create new ad accounts on their clients’ behalf. This way, sensitive data will be separated from the personal profile of a Facebook advertiser. Once the agency has set up the Business Manager, the Facebook ad manager will display campaign reports.
In order to access your Facebook Ads account, you will need to provide the agency with the client’s account ID. Once you have their account ID, they can create new accounts for your client or access the existing ad accounts. If you need access to the client’s account, you can also give your agency access to their account. However, if you’re an agency, you can always grant access to your clients’ accounts so that they can manage your account.
Once you’ve set up your account, you can invite your clients and other company members to manage their ad accounts. They can also share access to their accounts with you, if they’d like to. You can also share videos with your clients to help them manage their Facebook ad accounts. A good agency should share their business settings with their clients. This will make it easier for them to see what the other person is doing.