Why does search engine optimization SEO matter? It all boils down to this: Search engines use complex mathematical algorithms to determine which websites should appear in search results. More inbound links, or links pointing to a particular website from another site, are considered more relevant. That’s why websites with a high number of inbound links typically rank higher in search results. Even if a website only has one inbound link (to a popular site), it will still get some organic traffic, albeit a smaller amount.
The fundamental concept behind SEO is keywords. Your primary search query is a keyword. By using keywords, you are signaling to search engines that your site is relevant to what users are looking for. For example, if you type in “search engine optimization”, this page will appear among the first few results. It’s no accident that this page appears among the first few search results. Keywords are also essential to the ranking process.
Google uses algorithms to determine which pages are most relevant to the user’s search. These algorithms examine the content on websites and analyze it through signals. You can experiment with the intent of your search by running the same search on desktop and mobile devices. Keywords, or search parameters, are the determining factors of search results. The same keyword string will bring up only one set of results. If you optimize your content for those keywords, you can expect to rank high in search results.